*SkyCourt Shopping Centre. Photograph: John Mangan

Shannonโ€™s latest masterplan must not become a document that gathers dust on a shelf and represents โ€œthe one chanceโ€ to plan the future of the town.

A spatial masterplan for Shannon Town is to due to be completed in October 2020. Funding of โ‚ฌ100,000 has been allocated for the plan under the Urban Regeneration and Development Fund (URDF). A category A application had been made for URDF to try construct The Venue, a planned community, civic, cultural and interpretative centre for Shannon, instead category B funding was awarded.

An overview of the preparation of the Shannon Town Centre Action Masterplan was presented to Shannon Municipal District councillors on Friday by senior planner with Clare County Council, Brian McCarthy. Three quarters of the funding is provided by the Department of Housing, Planning and Local Government.

Previous plans on the town were acknowledged by McCarthy with the feedback being that they were โ€œnice to look atโ€ but needed a focus on economic viability. The aims of the latest document is to โ€œguide and stimulate the developmentโ€ of the town centre into the future to make it โ€œa more attractive destination in which to live, work and do businessโ€.

Growth potential, use of derelict and vacant sites within the town centre and the potential development of key sites is to be assessed as part of the plan. โ€œIt is intended that the masterplan will enable the delivery of a high-quality town environment through sustainable economic growthโ€. It also aspires to โ€œunlock the development potentialโ€ of Shannon.

McCarthy advised that SkyCourt Shopping Centre to the area south of Newtown Park and a link with the Estuary are the parts of the town covered in the plan. He stressed that it was not a development plan and that the next three to four weeks would see a period of engagement with key stakeholders take place, โ€œShannon is a fantastic town, it has huge potentialโ€.

Cathaoirleach of the Shannon MD, Cllr Gerry Flynn (IND) queried if the funding of โ‚ฌ100,000 was โ€œadequateโ€ to complete the plan and McCarthy confirmed the local authority was supporting the work but did not provide a figure on how they were financially aiding its completion.

Following a question from Cllr Donna McGettigan (SF), it emerged that the building once home to Shannon Development in the town centre has been identified as โ€œa key siteโ€. She stated that the plans were โ€œvery excitingโ€. โ€œShannon is a unique town in that it doesnโ€™t have a main focal point that is open all dayโ€. She believed that if people working in the area could get everything they need in the town, they would be encouraged to move there.

Cllr PJ Ryan (IND) was not convinced despite praising the ambition. โ€œThere has been so many of them before and they just sit on a shelf gathering dustโ€, he added, โ€œI hope this takes legs and something real happensโ€. He stressed Shannonโ€™s need for a streetscape and believed the town was losing on visitors because the people flying into Shannon Airport were unable to see the town centre when driving by, โ€œIโ€™m convinced it is losing out on business because of thatโ€.

Comparisons between the refusal of planning permission for a Marks and Spencer store in Tralee back in 2007 and its subsequent opening in Killarney was made by Cllr Pat McMahon (FF). He believed that in the intervening thirteen years, โ€œKillarney has progressed and Tralee has moved back,โ€ he cautioned that this must be remembered when decisions are made on Aldiโ€™s application to build an outlet on the Airport Rd, โ€œit definitely attracts more people to the areaโ€.

Faith in the planning department was voiced by Cllr Flynn that โ€œthey will make the right decisionโ€. He continued, โ€œWe have seen during the COVID-19 restrictions, people trying to access services in their locality and we have seen the importance of the small shop and how they have served their communities, these multinationals are here for one thing and one thing only, that is the bottom line. Iโ€™m very grateful for the small businesses out thereโ€.

Clonlara representative, Cllr Michael Begley (IND) was adamant, โ€œThis will be a real test of the people that are hired to do the planโ€ and said โ€œit is going to take great ingenuityโ€. โ€œThis is the one chance you will get the plan for the future of Shannon Town,โ€ he stated.

Addressing councillors, Director of Economic Development, Liam Conneally reminded them that the plan started in โ€œa different economic environment to which we find ourselves in, the goalposts have moved on us so that is going to have to be taken into accountโ€. As a commercial entity, he said Shannon Town Centre had under-performed. The masterplan will suggest options in terms of retail offer, office type accommodation and high street uses โ€œthat Shannon needs and should have for a town of its sizeโ€.

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