Collins Jewellers, the family-owned business at the heart of Ennis, is celebrating 52 years of serving the local community with a change in it’s business model.
As the New Year approaches the iconic jewellers are shifting their focus to fine jewellery while continuing to offer their renowned, highly regarded repair service.
Tadg Collins, Managing Director, confirms that the decision to evolve the business is part of their ongoing effort to meet changing customer needs while maintaining the high standards of quality and personal care that have made Collins’ Jewellers a beloved institution in Ennis.
“We’re changing our model and our offerings. We are evolving,” Tadg explains. “We’re concentrating on jewellery, our exquisite diamond rings and our repair service.
Our commitment to quality and customer care remains the same as it has always been.”
The ongoing Christmas sale, kicks off this exciting new chapter for Collins’ Jewellers with all stock being discounted by 50%.
The family are eager to offer exceptional value to their customers.
“We’ve been in business for over 50 years and as times change so do we,” Tadg said. “When my parents first started, we had a small jewellers shop, but over time it expanded. For many years, we had a significant business in trophies, medals, Waterford Crystal and an Optician’s.”
Tadg’s sister Jan, who has worked alongside her brother in the business for decades, shared that the changes are also influenced by the need for a better work-
life balance.
“Businesses must adapt, especially to meet changing lifestyles,” Jan said. “We’re upgrading to focus more on bespoke jewellery, but the repair side of our business will always be a core part of what we do. We’ve been in this business for so long.
“Our Dad, Christy and our Mam Loyola are still working in the business every day.”
Jan emphasised the family’s commitment to providing a full range of repair services including ring remodelling, watch repairs, and even transforming old jewellery into something new. “Whatever needs to be repaired or restyled, we’ll take care of it. We custom make all engagement and wedding rings, and if someone wants to turn old earrings into a pendant, we can do that too. Everything is done right here in our workshop.”
For Collins’ Jewellers the personal connection with customers is key. Tadg remembered a customer who had three rings belonging to her mother and requested us to combine them into one modern, stylish piece of jewellery. We offered her several design options and succeeded in creating a bespoke piece that exceeded her expectations. “We love working on items that are so meaningful to our customers. There’s always a lot of sentiment attached to such beloved family heirlooms and we feel privileged that people trust us to help them transform those pieces into something they can cherish for years to come.”
The business has changed over the years, and so too have the shopping habits of customers. Tadg noted that while Christmas Eve used to be the busiest day of the year, people are now more organised and tend to shop earlier. “The busiest day is now the Saturday before Christmas.” He explained, “ten years ago, people would still be knocking on the door after 6 o clock for the last minute emergency gifts (these were mostly men, of course!)”
Jan, who has spent every Christmas Eve at the shop since she was 11 fondly recalled the tradition. “I can still remember what I wore the first Christmas Eve I worked here. Since then, every Christmas Eve has been special spending it in the shop with Mam, Dad, Tadg and our wonderful team, including Christine who has been with us for 51 years, Maureen for 40 years, Edel 10 years, and all our valued past staff members.”
As Collins’ Jewellers prepares for their upcoming sale the family is excited about the future and is confident that the changes will help the business thrive for many more years to come.
The sale which runs until Saturday offers a great opportunity for our customers to find some unique gifts at fantastic value.
While Collins’ Jewellers is embracing a new business model, the family’s commitment to their customers and their rich history in the community will always remain at the heart of what they do.
